Anatomy of a Trend by Henrik Vejlgaard

By Henrik Vejlgaard

Why do hundreds of thousands of individuals turn out donning an identical kind of clothing?What makes humans swap their tastes in nutrition, track, and cars?It's as a result of trends-the robust means of swap that is affecting each around the globe.Drawing on his groundbreaking study, pattern sociologist Henrik Vejlgaard finds crucial clues approximately how traits emerge and move mainstream and examines the influential people who make this happen.Throughout are real-life tales of either recognized and nameless movers and shakers who've had around the globe effect in altering our forms of residing, together with enterprise leaders, designers, and artists, whereas additionally conveying the attention-grabbing improvement of little-known tendencies that completely illustrate the trend's existence cycle. Anatomy of a development explores each point of this impressive process-making it effortless that you should enjoy the strong social dynamic that reasons tendencies to take off and spread.Vejlgaard promises the instruments and information you want to capitalize on each level of the fashion method. As you achieve perception into this element of human habit, you'll larger comprehend tendencies and the way they have an effect on society, and eventually find out how you could expect destiny wishes.

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If we go back a little further than the 1960s, one of the first characteristics of the emerging teenage culture after World War II was a different way of dressing. Before the war, there were clothes for children and clothes for adults. But after the war, the apparel industry began manufacturing clothes just for teenagers, and 34 A N AT O M Y O F A T R E N D designers and (in many cases) nondesigners like Patti Smith created new styles. Before World War II, most young people entered the labor force when they were in their teens.

One such real-life trend has its origin in India. For centuries women in India and Indian immigrants in other countries have used henna to decorate their hands. This decorative technique is called mehndi. In the late 1990s, mehndi suddenly became a trend in Western countries among people outside of the immigrant groups who had been doing mehndi for decades and decades. Suddenly Indian women could be credited as being the original creators of a trend. But this is only because there are trendsetters such as Claire Ramsey from New York City.

GAY MEN From Chapter 1 we also have a clue about gay men as trendsetters. Before highlighting more examples it is worth noting that there are indicators that a key difference between men and women is that men—contrary to the common belief—generally THE CAST OF CHARACTERS 45 are more visually and aesthetically minded than women, whereas women are more emotionally minded than men. Support for this theory is found in the fact that men mainly focus on looks when choosing a partner, whereas women give more weight to other qualities.

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