Brands: Meaning and Value in Media Culture by Adam Arvidsson

By Adam Arvidsson

Drawing on wealthy empirical fabric, this revealing e-book builds up a severe concept, arguing that manufacturers became an enormous device for reworking way of life into fiscal worth. whilst branding existence or worth complexes onto their items, businesses think that customers hope items for his or her skill to provide desiring to their lives. but, manufacturers actually have a key functionality inside managerial process. reading the background of viewers and marketplace learn, advertising and marketing idea and advertisements approach; the 1st a part of this publication strains the old improvement of branding, when the second one half evaluates new media, modern administration and total media economics to give the 1st systematic concept of manufacturers: the logo as a key establishment in details capitalism. It contains chapters on: intake advertising model administration on-line branding  the logo as informational capital. Richly illustrated with case reviews from marketplace examine, ads, store monitors, cellphones, the net and digital businesses, this extraordinary ebook is vital analyzing for college students and researchers of the sociology of media, cultural experiences, advertisements and buyer reports and advertising.

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But others, like Rosalind Williams (1982) have argued that anomie as a particularly modern state of mind should also be connected to the enhanced fantasy life that comes with mass media and consumer culture. In other words anomie is not just a consequence of a new social mobility (if there indeed was one), but also of the fact that modern people live in a social environment where mass media stimulate their imagination to the point of excess. Anomie is a result of a new mobility of the imagination.

With management we understand a discursive practice that seeks to ensure that the means of production are used in a rational way. In the case of a capitalist economy this means making sure that, in Marx’s words, the ‘labour process becomes the instrument of the valorization process’ (1990[1867]: 1019); to ensure that the means of production are used in such ways that generate surplus value. This entails creating an environment in which capital and labour can meet under organized forms: under such conditions that limit the range of options, and that make certain kinds of action more likely than others.

With management we understand a discursive practice that seeks to ensure that the means of production are used in a rational way. In the case of a capitalist economy this means making sure that, in Marx’s words, the ‘labour process becomes the instrument of the valorization process’ (1990[1867]: 1019); to ensure that the means of production are used in such ways that generate surplus value. This entails creating an environment in which capital and labour can meet under organized forms: under such conditions that limit the range of options, and that make certain kinds of action more likely than others.

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