Innovation und Investition by Prof. Dr. Dr. h.c. mult. Horst Albach (auth.)

By Prof. Dr. Dr. h.c. mult. Horst Albach (auth.)

Die Fähigkeit zur Innovation

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However, in the case of financial services with the properties of credence and experience goods these tools are not able to work efficiently, as the fundamental importance of trust ist not taken into account. Therefore this article develops the characteristics of financial services by using the paradigm of information economics and subsequently demonstrates the importance of trust in creating and maintaining long-term bank -customer collaboration. Finally the economic implications of relational effects on customers and banks are set forth.

O Indem sie die Moglichkeit zur Integration nicht-monetarer, aber quantifizierbarer Vorteilhaftigkeitskriterien in das Investitionskalktil bieten, erlauben diese Verfahren eine Wirtschaftlichkeitsbeurteilung flexibler Fertigungssysteme bei Mehrfachzielsetzung und tragen so dem strategischen Charakter solcher Investitionsentscheidungen besser Rechnung. 21 ZfB-Erganzungsheft 1199 49 Erich Zahn, Uwe Schmid und Ralf Dillerup Auch wenn die mehrdimensional angelegten Bewertungsverfahren eine strategisch erweiterte Wirtschaftlichkeitsanalyse zulassen, sind deren Ergebnisse kritisch zu reflektieren.

Dadurch kann die Diskontierung nunmehr ebenfalls mit dem risikolosen ZinsfuB erfolgen, und die Probleme bei den Korrekturen fUr das Risiko werden im Vergleich zu den Verfahren mit dem risikoangepaBten KalkulationszinsfuB verringert. Zudem wird argumentiert, daB fUr die dargestellten neuen Risikokorrekturverfahren weniger strenge Annahmen als fUr die in der Literatur verbreiteten Verfahren zu treffen sind. Das Hauptaugenmerk bei der Bewertung riskanter Investitionen kann somit schwergewichtig bei der Prognose der unsicheren kunftigen Cash Flows liegen.

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