James Bond in the 21st century : why we still need 007 by Glenn Yeffeth

By Glenn Yeffeth

The endurance of the world’s most voguish undercover agent and the evolution of the James Bond franchise are explored during this clever but nostalgic number of essays. major writers, together with Raymond Benson, J.A. Konrath, Raelynn Hillhouse, and John Cox, speak about the 10 sexiest Bond women, the simplest villains, and the talk surrounding the newest actor to play James Bond. themes coated diversity from the playful—how to construct a mystery lair and keep away from the perennial errors made through would-be international dominators—to the thought-provoking, corresponding to Bond’s position within the sleek global, his Oedipal trends and perceived misogyny, and the unerring attract of the fascinating undercover agent.

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By the time Goldfinger was finished, Saltzman’s other franchise—the Harry Palmer films—was underway and doing well at the box office. Michael Caine’s dry, working-class spy caught the public imagination and the films’ popularity suggested they had the potential everyone had hoped for from Bond. Goldfinger did less than the 35 JAME S B O ND I N T H E 2 1 S T C EN T U R Y previous two films and, with Fleming’s unfortunate death in 1964, EON lost interest in the franchise. Ordinarily, the story might have ended there, except for the ineluctible attractiveness of the James Bond character.

James would never use you as a human shield unless: a) he believed you were working with the enemy, b) you were atrocious in bed, or c) a bullet was coming at him and you were the only thing handy. Have you considered being more giving, sexually? This isn’t all about your needs. In the meantime, I’ll be taking out a life insurance policy in your name, proceeds to go to the 007 Champagne Fund (Dom Perignon is not cheap, particularly the earlier vintages). Good luck! Bond was irrelevant in the new world order, but the producers felt otherwise, and they addressed the lingering rumors that the character was out of place in the 1990s by updating the attitude of Brosnan’s Bond toward the third long-standing hallmark of the Bond franchise: women.

Today, in Italy but also in several countries in the world, there are some “Bond Point” bars (from London to Athens to Hong Kong) offering a huge variety of drinks and cocktails from 007 novels and films. Bartender Luca Coslovich from Milan’s Palace Hotel (where Bond went in John Gardner’s novel Never Send Flowers) even created his own variation, a Gold Vodka Martini, which deserves to be tried at least once in your life. The recipe is secret, but one of its ingredients is actually gold. Here are my few humble martini suggestions.

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