Everything You Need to Know About Walmart‘s Bakery Cookies - Marketing Scoop (2024)

When it comes to convenient and affordable grocery shopping, Walmart is a top choice for many American families. In addition to pantry staples, fresh produce, household essentials and more, Walmart also boasts an impressive in-store bakery in most of its Supercenter locations. The bakery churns out fresh breads, pastries, cakes and a wide assortment of cookies daily.

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As a frequent Walmart shopper and cookie connoisseur, I‘ve sampled my fair share of treats from the bakery. Here‘s my ultimate guide to Walmart bakery cookies, including what to expect in terms of variety, pricing, quality and more.

The Walmart Bakery Cookie Selection

On any given day, you can expect to find at least a dozen different varieties of cookies in Walmart‘s bakery section. The core cookie lineup usually includes:

  • Chocolate chip
  • Oatmeal raisin
  • Sugar (plain and frosted)
  • Peanut butter
  • Snickerdoodle
  • White chocolate macadamia nut
  • M&M
  • Double chocolate chip
  • Lemon

Seasonal and limited-time specialties rotate in frequently as well. For example, around Christmas you‘ll find festive options like gingerbread people, peppermint bark, and red and green frosted sugar cookies. Near Valentine‘s Day, expect pink and red heart-shaped frosted cookies. In the fall, pumpkin spice and apple cinnamon flavors make an appearance.

The cookies are sold in a few different ways. Smaller packages contain about 10-15 cookies, medium containers have around 24, and large trays or "party platters" hold upwards of 36-48 cookies. Two-bite mini cookies are sometimes available as well.

Are Walmart Bakery Cookies Made Fresh In-Store?

According to current and former Walmart bakery employees, the cookies are indeed baked fresh in the store. However, they aren‘t made fully from scratch. The dough comes in frozen and is simply scooped, baked, and packaged on-site.

This is pretty par for the course as far as most grocery store bakeries go. Very few actually make things entirely from scratch. Using premade dough cuts down on time and labor significantly.

Rest assured that even though the cookies start as frozen dough, they are baked fresh daily. You won‘t find anything that‘s more than a day old out on the shelves. Walmart prides itself on the freshness of its baked goods.

Walmart Bakery Cookie Pricing

One of the biggest draws of Walmart bakery cookies is the incredibly affordable prices, especially when compared to other grocery store bakeries or specialty shops. On average, you can expect to pay:

  • $1-$2 for a small 10-15 count package
  • $3-$5 for a medium 24-count container
  • $6-$10 for a large 36-48 count party platter

Prices may vary slightly by location, but in general, you can walk away with at least 2 dozen freshly baked cookies for $5 or less. This makes Walmart a go-to for party planners, office managers, teachers, and anyone else who needs to buy baked goods in bulk without breaking the bank.

Another way to save even more is to check Walmart‘s bakery clearance rack. Most stores have an area where they place day-old baked goods at a steep discount, often 50% off or more. If you don‘t need the cookies immediately and plan to eat them within 2-3 days, this is an excellent option.

Customizing Your Walmart Cookie Order

Unlike some other grocery stores, Walmart generally does not allow customers to place custom cookie orders. What you see is what you get in terms of flavors, quantities, and packaging. They also don‘t offer cookie decorating in store.

However, Walmart does sell a variety of pre-made frostings and sprinkles, so it‘s easy to dress up plain cookies on your own at home. This gives you more flexibility in terms of decorating them for a specific occasion or in the colors and designs of your choice.

The one customizable cookie option at Walmart is their famous cookie cakes. These giant, pizza-sized cookies serve 12-16 people and can be personalized with a custom message and border. Options usually include chocolate chip, peanut butter cup, M&M, brownie, or seasonal flavors. Prices range from $9.98 to $12.98 depending on the variety. Cookie cakes can be ordered in-store or online for pickup or delivery.

Storing Walmart Bakery Cookies

According to Walmart, their bakery cookies are best enjoyed within 5 days of purchase for optimal freshness and taste. I personally think they‘re at their prime within the first 2-3 days. The longer you wait, the more the texture and flavor starts to deteriorate.

To maximize the shelf life, always store the cookies in an airtight container at room temperature, away from heat and direct sunlight. Avoid refrigerating them, as this can dry them out faster.

If you know you won‘t be able to finish the cookies within a week, your best bet is freezing them. Most cookies freeze extremely well and will keep for up to 3 months. When ready to eat, simply thaw them on the counter and enjoy. I‘ve found that Walmart cookies taste just as fresh and flavorful after being frozen and defrosted.

Taste and Quality of Walmart Bakery Cookies

So, how do Walmart bakery cookies actually taste? As an avid consumer of them myself, I can confidently say that they are some of the best store-bought cookies out there, especially for the price.

All of the flavors I‘ve tried have been soft, chewy, and perfectly balanced. The chocolate chip is a classic that never disappoints – crispy edges, gooey center, and a generous amount of semi-sweet morsels throughout. The frosted sugar cookies are also excellent, practically melting in your mouth with a sweet buttercream that isn‘t overly cloying.

The oatmeal raisin, peanut butter, and snickerdoodle are other personal favorites that always taste fresh and flavorful. The only variety I haven‘t been too impressed with is the white chocolate macadamia, but that‘s more of a personal preference rather than a quality issue.

Of course, they aren‘t going to be quite on par with a fancy artisan bakery that charges $3-$4 per cookie. But for a humble grocery store cookie, Walmart more than delivers in terms of taste, texture and consistency. You‘d be hard pressed to find a better cookie value out there.

Using EBT/SNAP at the Walmart Bakery

For those who rely on government food assistance benefits like EBT or SNAP, you‘ll be happy to know that Walmart bakery cookies are fully eligible. Any food items meant for human consumption can be purchased with EBT/SNAP, which includes all of Walmart‘s bakery items.

So if you find yourself with some extra benefits at the end of the month, feel free to treat yourself to some fresh cookies without any extra out of pocket cost. It‘s an affordable luxury that can fit into even the tightest grocery budget.

Customer Reviews of Walmart Bakery Cookies

Don‘t just take my word for it – Walmart bakery cookies have garnered a devoted fan base over the years. Do a quick search online and you‘ll find dozens of blog posts, social media mentions, and forum comments raving about them.

On Influenster, Walmart‘s chocolate chip cookies have an impressive 4.5 star rating from over 150 reviews. Customers gush about how soft, fresh and delicious they are, especially for the low price. Many say they taste like homemade and are their go-to choice for parties and potlucks.

The frosted sugar cookies are another fan favorite, with a 4.6 star rating on Influenster. Reviewers love the soft texture and appreciate that the frosting isn‘t overly sweet. Parents note that they are always a hit at classroom celebrations.

Even on Walmart‘s own website, the bakery cookies consistently earn 4 and 5 star reviews from satisfied shoppers. The positive feedback far outweighs any negatives, solidifying their status as a customer favorite.

Final Thoughts

Whether you‘re a loyal Walmart shopper or just an occasional bakery browser, I highly recommend giving their cookies a try. With unbeatable prices, a wide selection, and surprisingly great quality, they‘re the ultimate sweet treat for any occasion.

Stock up on your favorite flavors, try a variety pack, or snag a cookie cake for your next celebration. Just be warned, it‘s nearly impossible to resist grabbing a package (or three) every time you‘re in the store. But with prices this good and cookies this tasty, you can definitely afford to indulge.

Your wallet and your taste buds will thank you. Happy snacking!

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Everything You Need to Know About Walmart‘s Bakery Cookies - Marketing Scoop (2024)
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