Cached : decoding the Internet in global popular culture by Stephanie Ricker Schulte

By Stephanie Ricker Schulte

“This is the main culturally refined historical past of the web but written. We can’t make feel of what the web potential in our lives with no studying Schulte’s stylish account of what the web has intended at a variety of issues long ago 30 years.”
—Siva Vaidhyanathan, Chair of the dept of Media reviews on the college of Virginia
In the Nineteen Eighties and Nineties, the net grew to become an incredible participant within the international financial system and a progressive section of daily life for a lot of the USA and the realm. It provided clients new how you can relate to each other, to percentage their lives, and to spend their time—shopping, operating, studying, or even taking political or social motion. Policymakers and information media attempted—and frequently struggled—to make feel of the emergence and growth of this new expertise. They imagined the web in conflicting phrases: as a toy for youths, a countrywide protection danger, a brand new democratic frontier, a data superhighway, a digital fact, and a framework for selling globalization and revolution.
Schulte continues that contested ideas had fabric results and contributed to shaping not only our experience of the net, however the improvement of the know-how itself. Cached focuses on how humans think and relate to expertise, delving into the political and cultural debates that produced the web as a middle know-how in a position to revise economics, politics, and tradition, in addition to to change lived event. Schulte illustrates the conflicting and oblique ways that tradition and coverage mixed to provide this transformative technology.

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This page intentionally left blank 1 The “WarGames Scenario” Regulating Teenagers and Teenaged Technology Many Americans “experienced” computer networking for the first time in 1983 by watching a young Matthew Broderick nearly blow up the world. 1 Lightman plays what he thinks is a game called “Global Thermonuclear War” and unintentionally brings the United States and Soviet Union to the brink of global destruction. ”2 Following NBC, every major American news media organization questioned government and military officials about whether the film’s fictional plot, or the “WarGames Scenario,” could actually happen.

Another noted that Jobs named his company after a job he had working in an Oregon orchard and that he and his business partner got the capital to fund their first computer company from selling Jobs’s VW van, an icon of the 1960s counterculture. Time quoted tech-investor Don Valentine’s description of his first meeting with Steve Jobs. ” Like the notion that a “new breed of whiz kids” existed, this comment suggested that Steve Jobs was different biologically and at war with the previous generation.

The cover’s text branded computing youths the “Computer Generation: A New Breed of Whiz Kids,” suggesting computing was so significant that it merited a generational (if not biological) boundary. ”66 These teens had special, powerful abilities as a result of the mediated environment in which they were raised. For example, “Unlike anyone over 40, these children have grown up with TV screens; the computer is a screen that responds the way they want it to. ”68 Like this issue of Time, most media representations conceptualized generational difference mapped along lines of computer ability.

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