ELEC250 Introduction to Telecommunications by M. Almensori

By M. Almensori

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2. Ontological Metaphors Ontological metaphors provide much less cognitive structuring for target concepts than structural ones do. Their cognitive job seems to be to “merely” give an ontological status to general categories of abstract target concepts. What this simply means is that we conceive of our experiences in terms of objects, substances, and containers, in general, without specifying exactly what kind of object, substance, or container is meant. Since our knowledge about objects, substances, and containers is rather limited at this general level, we cannot use these highly general categories to understand much about target domains.

Lakoff and Turner (1989) draw the distinction between specific- and generic-level metaphors. Krzeszowski (1993) discusses the evaluative function of many image-schemas. EXERCISES 1. Which orientational metaphor pairs do these linguistic examples refer to? (a) an upstanding citizen; a low trick; a low-down thing (b) lofty position; to rise to the top; the bottom of social hierarchy KINDS OF METAPHOR (c) high spirits; to be depressed; to be low (d) in top shape; to fall ill; to drop dead. 2. Identify the conceptual metaphors underlying the following proverbs, graffitis, or quotations.

Times are oriented with their fronts in their direction of motion. The other version of the time is motion metaphor is: time passing is an observer’s motion over a landscape There’s going to be trouble along the road. His stay in Russia extended over many years. He passed the time happily. We’re coming up on Christmas. We’re getting close to Christmas. Whereas in the first version the observer is fixed, in this second version times are fixed locations and the observer is moving with respect to time.

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